Overview
We migrated a premium fashion retailer from a slow, monolithic storefront to a composable commerce stack — delivering sub-second pages, an internationalised checkout, and a unified loyalty engine that lifted conversion across six markets.
The challenge
The retailer’s legacy storefront was slow, hard to change, and could not support international expansion. Conversion was suffering and every market launch required months of custom work.
Our approach
We re-built the storefront on a headless, edge-rendered architecture with a composable commerce backend, internationalised payments and checkout, and a unified loyalty engine — all tuned relentlessly for Core Web Vitals.
Outcomes
- +38% conversion rate
- 2.1× faster checkout
- 6 international markets launched
- Best-in-class Core Web Vitals